Montres Edox et Visa SA is a Swiss manufacturer of luxury wristwatches.
That operates under the Era Watch Company. Christian Ruefli-Flury, a watchmaker originating from Grenchen, Switzerland, founded the company in 1884 in Biel/Bienne.
Edox has remained in continuous production since their foundation
Ruefli-Flury used the ancient Greek word Edox as a trademark.
Designed the “1900” hourglass to serve as a visual symbol for the company’s brand.
Robert Kaufman-Hug took over the company when Ruefli-Flury died in 1921.
He led the company’s transition from pocket watches to become the first wristwatch-exclusive watch maker.
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